Well, hello there!  A true pleasure to meet you.  My name is Diana Kindron, and I am very excited to introduce myself to the “Ask Haley” faithful as the newest member of the Haley Marketing team.

Being “the new person” (we’ve all been there, haven’t we?) carries with it some immense responsibility.  Of course, I have to learn all the ins and outs of my position, and of life at Haley Marketing.  But then there’s this all too intimidating blog thing…bah, I suppose it’s really not all that scary.  I can handle frequent chats about interesting topics…right?

You’ll be hearing from me often on topics like public relations, social media, marketing, and as many fun things as I can cover.  To understand my perspective on those yet-to-be-written blogs, here’s a bit of information about my background.

Since completing my bachelor’s degree in English at SUNY Buffalo State College, I have spent several years in radio advertising and market research.  In 2008, I completed a master’s degree in Public Relations Management, and have spent nearly four years in non-profit and education PR.  Now, I am incredibly excited (did I mention I was excited?) to be at Haley Marketing, where I will serve as Project Coordinator extraordinaire (okay, so the ‘extraordinaire’ isn’t technically part of my job title…but I aim high, to be sure).

You may have noticed that I haven’t mentioned any experience in the staffing industry.  While taking a crash course in staffing each day through my training, I am also devouring texts and articles about the staffing industry at home.  Pretty soon, I’ll be going toe-to-toe with my well-versed, expert colleagues!

Oddly enough, while I am very active on social media sites like Facebook, Twitter, LinkedIn, and Foursquare, I have yet to write a real, honest-to-goodness blog.  How could this be?!?

Rest assured, I will be putting in my due diligence here at “Ask Haley.”  As I check out the latest news, Stumble with reckless abandon (if you haven’t started Stumbling, I highly suggest the biggest timewaster since YouTube, and an excellent web traffic generator: StumbleUpon), and share my observations on the latest marketing and public relations news, I hope you will join in the conversation!

My name is Todd Skinner.  I am the newest addition here at Haley Marketing Group; who says no one is hiring these days?  For those of you wondering what I bring to the heady discussion of marketing for the staffing industry or what kind of qualifications I have, I can assure you I have none whatsoever.

I am here mainly to guide some lucky Haley clients through their custom marketing projects, win them more sales and have fun doing it.  Along the way, I hope to share some great experiences with you through this blog and offer some nice tips and tricks as they come.

In an effort to make my introduction more valuable to you, however, let me share with you my experience with writing my first blog post. Read the rest of this entry »

Being that January has now passed, I look back at some of the goals I’ve established for myself during 2010. “Measurement” seems to be the key word for myself during this upcoming year. In our office building there are a number of fans of the “Biggest Loser” show on TV. Thus, our own in-house version of said show has begun. I’m sure we are not alone with this traditional new year endeavor of trying to shed the previous year-end indulgences. God knows one cannot help but being bombarded with the relentless dieting/meal plan commercials on television as it is. But alas, it’s one of the first “measurements” I have thrown my hat into this upcoming new year. I will keep you posted on the progress…fingers crossed there.

Another area where “measuring” is coming into play is another personal sacrifice/crusade. Toward the end of last year I lost one of my best friends to cancer. We shared some great times through our college days and saw them grow for both of us into being somewhat respectable parents of our own families. During some of our latter discussions, my friend shared some of his encounters with some ill kids where he received treatment. Being an individual focused more on the positive side of things, I’ve decided to try to donate in a different way besides the traditional financial way for the kids. I have begun to grow my hair out to be able to make a donation to “Locks of Love“.
Thus begins my journey of trying to achieve the proper “measurements” needed. Believe me, coming from a military/sports family, this is probably the biggest personal challenge I’ve ever tried to undertake. So, if you happen to run into me during an upcoming convention, try not to “stare” too much.

Another area of “measurement” which I’m focused on is the performance of our website. Obviously, making sure your dollars spent were put to good use is smart and sound business. Google Analytics is an excellent tool to have installed on your website to assist you in being able to measure traffic. Things that I try to look for, from a designer’s perspective, is how much time is being spent on a page, are certain pages being used as “exits” for the website, and are there things I can do to adjust/increase traffic flow to certain areas of a website. Another way to help “measure” performance of your website is through your search engine reports. SEO and Social Media efforts are instrumental in boosting your website ranking here. I have become entrenched in helping build out Twitter and Facebook pages for our clients. But let me digress here, I’m not the “expert” in this area of our services. Brad Smith is our guru on-staff and could easily assist you if you’re looking to begin this key performance “measurement”.

So, there you have it. A little business and a bit of personal therapy session for myself. I promise to keep you informed of all of the key “measurements” throughout the upcoming months. Do you have any personal or professional “measurement” goals yourself this year? If not, should you? I’m more than willing to share the ride with any takers.

- Keith

Learn more about me here.

Haley Marketing Group is excited to announce the promotion of Brad Smith to Director of SEO and Social Media Marketing. 

Brad will be directing the search engine optimization efforts for over 100 staffing and recruiting firm websites and will actively counsel Haley Marketing clients on their social media marketing strategies.   

Over the past five years, Brad has served as a Marketing Advisor and Senior Project Manager for Haley Marketing. In this role, he has worked directly with hundreds of staffing and recruiting executives on projects ranging from marketing strategy to website design, email marketing, direct mail, sales and marketing integration, search engine optimization and social media strategy.    

Over the last several years, Brad has established himself as one of the staffing industry’s leading experts on search engine optimization, social media marketing, and online branding.  Brad is a Certified Inbound Marketing Professional and holds a Master’s in Education, a Bachelor’s in Communication and a Bachelor’s in Psychology from the University of New York at Buffalo. 

Brad has also hosted several webinars on Social Media and SEO for Haley Marketing.    If you would be interested in Brad’s expertise for your speaking engagements, webinars and training seminars please contact Haley Marketing Group at 1-888-696-2900.

Congratulations to Tiffany and Dean, who welcomed early Christmas present Isla Brennan Shoemaker to the world at 5:26 PM on December 21st.  Isla (pronounced Eye-lah) was 7 pounds, 3 ounces, and 20.5 inches long.  Mom and baby are both doing well.

Congratulations go out to Jenn, Mike, and big sister Lola, who welcomed Emma Grace Jordan into the world this weekend.  Emma weighed in at 6 pounds 8 ounces, and Mom and baby are doing great!

What elf yourself video do you like best? The Marketing Advisors, or The Creative Team?

The team of Marketing Advisors here at Haley Marketing wanted to share a special holiday message with you…

Happy Holidays!!!!

Congratulations to Sam Miller for being selected as the Volunteer Firefighter of the Year in Lancaster, NY.

Sam is one of the newest additions to the Haley Marketing team. He serves as a Director of Marketing Education, helping to teach our clients more about how marketing can be used to improve sales productivity and reduce recruiting costs. 

Prior to joining Haley Marketing, Sam spent 20 years in the staffing industry, working in Southern California and Upstate New York.  He has had a highly successful career as an Account Executive, Recruiter and Branch Manager.  Sam is also a former Chairman’s award winner with Robert Half.

Way to go Sam, we are very proud of you!

It’s one of my favorite activities of the fall. Carving pumpkins! It is always fun to turn an ordinary pumpkin into a work of art. Here are a few of my favorite websites I go to for inspiration before I start carving!

• Pumpkin Way
  
• Martha Stewart Pumpkin Ideas
  
• Pumpkin Carving Patterns
  
• Pumpkin Lady
  

I hope you have a great Halloween! Enjoy!