Haley Marketing Group has announced that six of their clients received 2009 VOICE Awards from the American Staffing Association.  The ASA Staffing VOICE Awards honor the vision, originality, innovation, creativity, and effectiveness of advertising, public relations, and publications in the staffing industry.

2009 VOICE award winners designed by Haley Marketing include:

•Clark Personnel Service: Direct Mail, Independent staffing firm
•Berks & Beyond Employment: Company Web Site, Independent staffing firm
•RealStreet Staffing: Company Web Site, Independent staffing firm
•QPS Companies: Company Web Site, National staffing firm
•PrideStaff: Company Newsletter, National staffing firm
•Professional Staffing Group (PSG): Other Advertising, Independent staffing firm

PSG’s outdoor advertising campaign also received the “Best In Show” award which is given out to the best single entry overall regardless of category.  2009 marks the fourth time in the past five years that a Haley Marketing client has won the prestigious “Best of Show” award.

“We are thrilled to have our clients recognized by the American Staffing Association for the quality of their marketing communications. It is a tribute to our designers but even more importantly to our clients who allow us to have the creative freedom to design this award winning work,” said David Searns, President Haley Marketing Group

For more information, contact Haley Marketing at 1.888.696.2900.

I know I know, Jenn already did a post about my son but bear with me, I’m a proud new papa and I want to show off!

If you didn’t see Jenn’s post, Eli Henry Graczyk Faso was born on Saturday October 3rd at 4:39 PM.  He was 7 pounds 8 ounces at birth and has been growing nicely.  Mommy and baby have both been doing great, and fatherhood has been as exciting and enriching as everyone told me that it was going to be.

I want to thank everyone at Haley and my clients for all their support and well wishes in this joyous time for our family.

And now on to the good stuff, here’s a couple pictures of the little man.

Haley Marketing is hiring again. This time we have a need for a Project Coordinator.

Using our HMG Job Board, we posted the position to our website. The HMG Job Board seamlessly integrates with our website and facilitates the distribution of job posts throughout the web.

Our Project Coordinator position has now been fed to Simply Hired, Indeed, Google Base, etc. without any manual work. Interested job seekers who see the post are directed back to our website where the HMG Job Board allows them to apply online for the position. They can also save searches, and sign up for emails alerting them of new positions as they are posted.

The HMG Job Board also integrates with most ATS systems like Bullhorn, eEmpACT, COATS, ABD Ultra-Staff, etc. The integration allows for automatic posting of jobs from the ATS and pushing applications back into the ATS.

Using the HMG Job Board has streamlined our hiring process and it can help you fill orders with highly qualified candidates faster. Take a look and contact us if you need to add a feature-rich job board to your website.

Gotta run, our next interview for the Project Coordinator position is in 15 minutes….

Protestors in Boston, organized by the local hotel workers’ union, chanted “Hyatt, shame on you’’ as they marched in front of the hotel with picket signs, banged on drums, and rattled detergent bottles filled with rocks.  Politicians called for businesses to boycott the Hyatt hotels. 

Why?

A decision to use a staffing company to cut costs.

Hyatt Hotels Corp. has outsourced the housekeeping staff at three hotels with workers from a Georgia-based hospitality staffing firm. 

Hyatt is now suffering a backlash of public criticism because it made a business decision to cut expenses.  Apparently the move to outsource housekeepers, generally the largest part of a hotel’s payroll, is an unusual one in the hotel industry. 

Even the mayor of Boston, is in on the criticism, stating “The Hyatt made a crude business decision that will have devastating effects on real people who work hard everyday.’’  Maybe he meant to say “shrewd decision”? A shrewd businesses decision that allows Hyatt to continue to provide the same level of service to its customers at a reduced cost.  A shrewd decision that restructures a cost center so that it can work more efficiently and maintain the viability of the company.

“It’s the height of arrogance and corporate greed.’’ said one state Senator. “Corporate greed”?  In this economic climate all businesses have to make tough decisions to find ways to control costs and retain profitability. Perhaps the politicians would be happier if those hotels closed and all of the employees were laid off?  Hyatt employs approximately 600 employees in Massachusetts.

As part of the staffing industry we have to protect the reputation of the industry as well as those companies who strategically use staffing services.  Using temporary employees does not kill jobs, it saves them. It keeps companies more competitive and ensures employment for millions of people each day.  Do your part and help support Hyatt and their decision to use staffing.

Haley Marketing was recently selected as by the Affiliated Staffing Group to provide marketing support services.  In this role, Haley Marketing will be providing strategy consulting and email marketing services for ASGroup in their effort to expand their membership throughout the U.S. and Canada.

Affiliated Staffing Group is an association of non-competing, independently owned staffing firms that wish to share systems and best practices.  ASGroup members operate in more than 27 states and collectively have over 140 offices.

For more information on ASGroup, please visit http://www.asgroup.com.

We’re thrilled to announce that Samuel Miller has joined the Haley Marketing team as a Director of Marketing Education.  In this role, Sam will help staffing executives to:

• Understand the role and value of marketing
• Define clear points of differentiation
• Find effective ways to integrate sales and marketing
• Develop an implement appropriate marketing strategies

Sam is a seasoned staffing professional with more than 20 years of experience working for both large and small staffing firms.  Over his career, Sam has been a highly successful sales professional, executive recruiter, and branch manager.  He was a former Chairman’s Club award winner with Robert Half.

If you would like Sam’s input on your sales & marketing efforts, contact him at smiller@haleymarketing.com.

Is email marketing dead? With the proliferation of spam, you might think so. But the reality is that email marketing continues to deliver the highest ROI of any marketing tool. The challenge is how do you break through the inbox clutter and really drive response?

Used correctly, email can open doors for your sales reps, boost candidate referrals, and generate instant job orders. And it’s also the least expensive and easiest marketing to test and track results.

In this one-hour presentation, you’ll discover exactly what it takes to create a great email marketing campaign. You’ll see how to determine the best content, frequency and timing for your emails—and how to measure and tweak your campaigns for maximum response.

You will learn:

• The 4 keys to ensuring a successful email campaign
• How to produce email content your audience will love
• The best days of the week to launch your email campaigns
• How you can use email to generate job orders and candidate referrals
• How to link email marketing with sales for maximum response
• 10 strategies for building and growing your email lists

Plus you will see many examples of successful email campaigns designed by Haley Marketing, including ASA award winning marketing.

Webinar Details

Date: Thursday, August 20
Time: 2 pm EST
Cost: FREE!

Reserve Your Seat 

About the Presenters

David Searns is the President of Haley Marketing Group and serves as our firm’s chief marketing strategist. David has designed marketing campaigns that have helped Haley Marketing’s clients generate tens of millions of dollars in new revenue.

Brad Smith is a Senior Project Manager at Haley Marketing. Brad has helped design many of the most innovative and effective email campaigns our clients have used.

Todd Lewandowski is a Marketing Advisor at Haley Marketing. He personally manages the implementation of email campaigns for more than 40 of our clients, and he has helped create some of our most successful direct response emails and integration between email and sales.

Haley Marketing Group is excited to announce the addition of social media and blog development to their stable of services. 

Haley’s social media services will help staffing and recruiting firms; position themselves as experts, expand their professional networks, strengthen their relationships with HR managers and other staffing decision makers, and gain top rankings with Google, Yahoo, Bing and other search engines. 

For a special one-time promotional price of $995 and a monthly fee of $395, staffing and recruiting firms will receive: 

• A customized Wordpress blog to compliment the look and feel of their corporate website.  This includes blog setup, training and search engine optimization tools.
• Four professionally written and search engine optimized posts per month consisting of: a case study, company focused post, candidate focused post, and a top job or top candidate post.
• Set up of Twitter, LinkedIn and Facebook profiles which includes a branded design and integration with your blog so that content is automatically fed to these social media sites. 

Carol Szatkowski of Clear Point Consultants, Inc. stated, “Haley has been an invaluable consultant in assisting me with my company’s SEO and social media marketing strategy. They understand the technology and also our business objectives to increase our Web presence and build new business. Since working with Haley to create an SEO strategy our web traffic has increased 70%. I highly recommend Haley if you want a knowledgeable and effective consultant to increase leads to your Web site.” 

Brad Smith Online Marketing Director at Haley Marketing notes, “Over the past year we have worked closely with dozens of firms on SEO and Internet marketing.  We have found social media and blogging can be extremely effective tools for staffing and recruiting firms and we are very excited to offer these valuable services to our clients at a price that can fit their budgets.” 

Interested staffing firms can call 1-888-696-2900 to find out more.

Haley Marketing’s Social Media and Blog services

Haley Marketing is proud to announce that Brad Smith, our Sr. Project Manager and lead SEO/Social Media Consultant, has just earned his Inbound Marketing Professional Certification from the Inbound Marketing University.

The Inbound Marketing Certification acknowledges the recipient’s proficiency in Inbound Marketing principals and best practices.

In order to receive the Inbound Marketing Certification, the recipient must attend a variety of courses and pass a comprehensive certification exam, demonstrating subject matter expertise in the following areas:

• Advanced Search Engine Optimization and Ranking Improvement Strategies
• How to Blog Effectively for Businesses
• Social Media and Building Community
• Business Applications for Facebook, LinkedIn, Twitter and other Social Networks
• Viral Marketing and World-Wide Raves
• Creating Strong Calls to Action and Effective Landing Pages
• Inbound Lead Nurturing (Turning Leads into Sales)
• Successful Email Marketing
• Analyzing Results and Demonstrating ROI

This certification demonstrates the continued education efforts of the Haley Marketing team as we continually strive to provide our clients with leading edge marketing strategies and tactics.

To discover how your firm can be on the leading edge of SEO, Social Networking, and other Web 2.0 initiatives, please feel free to contact Brad directly.