If you’re an owner or a sales rep for a staffing firm you’ve probably heard the phrase, “We’re not hiring” too many times over the past year. 

But maybe things are starting to turn around. 

One of the best features of our HaleyMail service is the ability to see what specific links recipients are clicking on within our client’s emails.  As I was looking at the click reports for a few clients I noticed a surprising trend…

A few clients include descriptions of their Top Candidates in their monthly newsletters.  What shocked me is that more people are clicking on the Top Candidate descriptions than any other links in the newsletter (monthly article, Resource Center, article archive, etc.).

It’s a great sign for staffing firms that their contacts are interested in seeing the talent available.  If I were a staffing owner I would be putting a strong emphasis on marketing my top talent as much as possible.

David just shared a great article with me on why staffing companies should forget about cold calling as a sales tactic.  I know I have personally talked with many staffing firms who list cold calling as their only sales/marketing tactic.  It makes me cringe more than a Red Sox fan hearing the name Bucky Dent.  (BTW, Yanks 13 Red Sox 6, ahhh ha ha ha)

So I wanted to pass along the link to this article that was written from an HR professional’s perspective.  I’ll just warn you ahead of time…it’s not pretty.  Those who can’t handle criticism should not click this link.  However, if you truly care about the reputation and future success of your firm, this is a must read!

http://www.catherinepistole.com/blog/tough-love-on-temporary-staffing-cold-calling-practices/