Social Media Marketing is no longer just a fad that businesses are experimenting with.  According to a study Marketing Sherpa recentely conducted, many companies will be using social media in 2010 as a tool to drive business growth and reach strategic business objectives. 

The top 5 social media marketing objectives include:

1. Driving more traffic to corporate websites
2. Increasing lead generation
3. Increasing sales revenue
4. Improving search rankings
5. Improving brand and product reputations

Here is the complete list: