Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Read more »
I love stumbling upon links like this one from the “Be Relevant! Email Marketing Blog”. They have put together a list of 50 simple but effective email marketing tips. Not only are the tips great but I also love the way they have presented them in a simple and bold way. A 50 page PDF,… Read more »
One of the best reasons to use an email marketing service is that you can see who is receiving and opening your emails. We get a lot of questions about how to read the HaleyMail report, here is a quick summary: Date – Shows the time and date the mailing went out, and the subject… Read more »
This video will show you how to upload your email database to your HaleyMail account.
Recently I read a great article in the “Get to the Point” Email Marketing newsletter from Marketing Profs about what people consider spam. A recent Epsilon survey asked 4,000 consumers to identify what types of messages they would label as spam. According to the survey, some people think an email is spam if it’s: Unwanted… Read more »
I wanted to share a very simple technique that one of my clients recently used to double the click through rate on their email newsletter. The first month of their campaign they saw a very respectable 16% click through rate. A week or so after the first mailing went out, they contacted everyone on their… Read more »
One of the goals of the Marketing Advisors for 2008 was to redesign ALL of our standard email newsletters. Let’s face it, compared to our custom newsletters, these desperately needed a new look. With the help of our creative team, we’ve just completed a full redesign of our Simple Move, 60 Second Solutions, Great Ideas,… Read more »
Q: Why should I use a third party email provider? A: A question I often get from prospects is, “Couldn’t I just send out an email newsletter using my Outlook?” The answer is, of course you could, but why not just disable your network while you’re at it. All sarcasm aside, there are a number… Read more »